They should show this PSA in the US!
It's pretty potent, isn't it. I agree with you about airing it here.Not that texting is so unique. Applying makeup, eating, playing with ipods and other gadgets, they'd all work. The craziest thing is watching someone trying to turn their vehicle while holding a phone to their ear.
This made me sad.Very affective.
I saw someone watching tv!!
Computer navigation controlled superhighways can't arrive soon enough. Another under reported act is driving tired. Not much different than driving drunk, but tolerated by society and at times bragged about.
The NYT has a good article about the ads. Its effectiveness on teenagers is debated.http://www.nytimes.com/2009/09/01/technology/01distracted.html?partner=rss&emc=rss
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