"A clinical study showed kids who ate a filling breakfast of KELLOGG'S FROSTED MINI-WHEATS cereal had 11% better attentiveness compared to kids who missed out on breakfast."What do you think?
"A clinical study showed kids who ate a filling breakfast of KELLOGG'S FROSTED MINI-WHEATS cereal had 23% better quality of memory when compared to kids who missed out on breakfast."
Here's what the Federal Trade Commission thinks:
"The [FTC] alleges that both of the challenged claims are false and violate federal law."Kellogg's this week agreed to settle the FTC charges. The settlement also "bars deceptive or misleading cognitive health claims for Kellogg’s breakfast foods and snack foods and bars the company from misrepresenting any tests or studies."
You know there's more of these "studies" out there.
- I found this news via CSPI (Center for Science in the Public Interest), Federal Trade Commission Stops Kellogg from Claiming Frosted Mini-Wheats "Improve Kids’ Attentiveness" in School.
- When did we start calling children "kids?" I thought a kid was a goat.