Tuesday, April 22, 2008

PETA Offers $1 Million For Cultured Chicken

Cultured meat isn't going away anytime soon. The People For The Ethical Treatment Of Animals (PETA) are making sure of it.

Yesterday PETA disclosed they'll be offering one million dollars to the first group able to grow palatable chicken meat within the next 4 years:

From PETA: PETA Offers $1 Million Reward to First to Make In Vitro Meat:
"PETA is offering a $1 million prize to the contest participant able to make the first in vitro chicken meat and sell it to the public by June 30, 2012. The contestant must do both of the following:
  • Produce an in vitro chicken-meat product that has a taste and texture indistinguishable from real chicken flesh to non-meat-eaters and meat-eaters alike.
  • Manufacture the approved product in large enough quantities to be sold commercially, and successfully sell it at a competitive price in at least 10 states.
Judging of taste and texture will be performed by a panel of 10 PETA judges, who will sample the in vitro chicken prepared using a fried "chicken" recipe."
According to the New York Times yesterday, this decision has caused a "near civil war" within PETA ranks. A founder of PETA, Ingrid Newkirk said, "We will have members leave us over this."

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